campaign overview
For Christmas 2025, Kaspa’s created a playful festive campaign that brought its signature pink identity into the holiday season. The campaign combined a limited-edition seasonal menu with 12 Days of Pinkmas, a social giveaway designed to build excitement, reward customers and extend the Christmas experience beyond the stores.
Rolling out across print, digital, social and in-store touchpoints, the campaign connected seasonal product promotion with an engagement-led activation, giving customers multiple ways to discover and interact with the brand throughout the festive period.
I also worked on the art direction for the campaign shoot, helping shape the composition, styling and overall visual direction to keep the imagery consistent with the wider Pinkmas campaign.
Following the shoot, I handled post-production and prepared the final imagery for use across social media and other digital campaign assets.
