brand overview
Kaspa’s is all about creating joyful, indulgent experiences around desserts — bringing people together over something fun, colourful and memorable. As part of the in-house creative team, my role is to translate that feeling into design, shaping how the brand shows up across campaigns, social content, print and in-store experiences.
dive into summer
Dive Into Summer is Kaspa’s 2026 seasonal campaign, built around the playful concept that Kaspa’s desserts have gone on holiday. The idea was developed into a bright, summer-led visual direction used to launch and promote the new seasonal menu across the brand’s franchise locations.
I worked across the campaign rollout, producing a series of print, digital and in-store assets, alongside the art direction and post-production of new product photography for social content. The campaign extended the holiday concept across posters, menus, social assets, digital screens and promotional materials.
Mean Girls X Kaspa's
To celebrate the release of Mean Girls, Kaspa’s partnered with Paramount to turn January pink. The collaboration introduced a limited-edition "So Fetch" menu, bringing three film-inspired desserts to stores nationwide while tapping into the instantly recognisable visual world, language and nostalgia of Mean Girls.
Built around the idea that “this menu is so fetch,” the campaign brought Kaspa’s products and the film together across a wide range of customer touchpoints — from in-store print and digital screens to social content, CRM, delivery platforms and a dedicated competition microsite. The result was a playful, highly recognisable campaign that carried the collaboration consistently from the screen to the store, while promoting both the new film release and the limited-edition menu.
