portfolio

Selected campaign work across seasonal launches, collaborations and promotions for Kaspa’s Desserts.

I design strategic brand identities that win trust, attract customers, and drive growth.

Selected campaign work across seasonal launches, collaborations and promotions for Kaspa’s Desserts.

brand overview

Kaspa’s is all about creating joyful, indulgent experiences around desserts — bringing people together over something fun, colourful and memorable. As part of the in-house creative team, my role is to translate that feeling into design, shaping how the brand shows up across campaigns, social content, print and in-store experiences.

In-House Marketing team

Design · Digital Marketing · Marketing & Campaigns · Operations & Product · Senior Stakeholders

Campaign Design · Print & POS · Retouching · UX/UI · Branding · Social Content · Motion & Video

Licorice Black

#1B1B1D

Sugar Rush Pink

#E81F89

Blue Bubblegum

#5EB7C6

Off White

#F2F2F2

dive into summer

Dive Into Summer is Kaspa’s 2026 seasonal campaign, created to launch and promote a new summer menu across the brand’s franchise locations. Running from June through to November, the campaign brings together a wide range of new desserts and drinks under a playful, energetic summer direction.

I worked across the campaign rollout, translating the concept into a varied mix of digital and in-store assets — from teasers and social content to menus, posters and promotional materials — carrying the campaign’s playful summer identity across different formats and customer touchpoints.

Summer Menu Launch

Jun — Nov 2026

Print · Digital · Social · In-Store

data

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pinkmas at Kaspa's

christmas campaign

For Christmas 2025, Kaspa’s created a playful festive campaign that brought its signature pink identity into the holiday season. The campaign combined a limited-edition seasonal menu with 12 Days of Pinkmas, a social giveaway designed to build excitement, reward customers and extend the Christmas experience beyond the stores.

Rolling out across print, digital, social and in-store touchpoints, the campaign connected seasonal product promotion with an engagement-led activation, giving customers multiple ways to discover and interact with the brand throughout the festive period.

Festive Menu + Giveaway

Dec 2025

Print · Digital · Social · In-Store

74k

social comments

31k

social likes

2x

social engagement YOY

Mean Girls X Kaspa's

To celebrate the release of Mean Girls, Kaspa’s partnered with Paramount to turn January pink. The collaboration introduced a limited-edition "So Fetch" menu, bringing three film-inspired desserts to stores nationwide while tapping into the instantly recognisable visual world, language and nostalgia of Mean Girls.

Built around the idea that “this menu is so fetch,” the campaign brought Kaspa’s products and the film together across a wide range of customer touchpoints — from in-store print and digital screens to social content, CRM, delivery platforms and a dedicated competition microsite. The result was a playful, highly recognisable campaign that carried the collaboration consistently from the screen to the store, while promoting both the new film release and the limited-edition menu.

Paramount

Dec 2023 — Feb 2024

Print · Digital · Social · In-Store