overview
Kaspa’s is a UK dessert franchise known for its colourful menu and playful brand. Its existing app supported ordering, loyalty and promotions, but the experience had become visually inconsistent and difficult to navigate. I worked on restructuring the app and refreshing its visual direction, from competitor research and information architecture through to wireframing, UI design and launch support.
Redesigning an existing ordering and loyalty app.
To simplify the experience and bring it closer to Kaspa’s evolving brand.
Research, information architecture, wireframing, UI design and iterative testing.
the existing app
The existing Kaspa’s app was functional, but years of added features had left its navigation, hierarchy and visual language inconsistent. The brief initially focused on refreshing the interface, with room to rethink how the experience was organised.